This article is about the ITV network across the UK.

Victoria is a British historical television drama series created and principally written by Daisy Goodwin, starring Jenna Coleman as Queen Victoria.

However, the new identity wasn't mandatory and many companies chose not to use it at all.

The "V" in ITV contained a triangle which would include a simplified version of the local franchise's logo. Regional identification still occurred ahead of regional programmes. On Channel 4, however, at the end of schools programming, the ITV logos glided onto stage, with the first ten seconds of From Monday 11 January 1993, the holding device was no longer used for the first programme, and the introduction cut into 40 seconds of the clock.

ITV is a network of television companies that operate regional television services and also share programmes between each other to be shown on the entire network.
The new idents were directed by Four more idents were added on 3 September 2007, bringing the total number of idents to ten.As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on. The service started with a small audience, limited largely to the London area via its weekday franchise-holder Broadcasting hours were for some time regulated by the Following changes to the law in early 1972, the schools broadcasts were moved to an earlier slot, with effect from Monday 16 October 1972 between the hours of 0930 and 1200 during term time.

The word "STUDIOS" was uppercase only and next to the 2005 ITV logo with the wave. Since 2019, this logo is currently only used on idents and the opening titles for On 1 January 2019, the main channel slightly modified its logo.

In exchange for this programming, the ITV network is available on all platforms free to air and can be found at the top of the Since the launch of the platform in 1998, all of the ITV licensees have received gifted capacity on the ITV plc owns thirteen of the fifteen franchises and broadcasts to England, Wales, southern Scotland, the Isle of Man, the Channel Islands and Northern Ireland through its subsidiary companies ITV Broadcasting Limited, and UTV LimitedThe group cut the number of regional news programmes offered from 17 in 2007 to 9 by 2009, resulting several regions being merged to form one programme, including the The company has had several disputes with ITV plc in recent years over network programming.

The channel emphasises coverage of In May 2009, ITV acquired the rights to broadcast live cricket from the The network broadcasts children's programming under the CITV (Children's ITV) strand. New common idents for the network were launched on 8 November 1999. They began rebranding itself to improve on its image. At 09:28, the four ITV logos glided onto stage, followed by the first minute of The Journey, before gliding off stage. In addition to this, traditionally ITV companies would provide other regional programming based on current affairs, entertainment or drama. The holding device did appear for all other programmes. However, apart from a monthly political programme, most non-news regional programming in the English regions was dropped by ITV plc in 2009, although it continues in Wales and the Channel Islands, as well as on STV and UTV & from 2014 ITV Border Scotland.The ITV National Weather forecast was first broadcast in 1989, using data supplied by the Prior to the creation of the national forecast, regional forecast provided by each regional companies were shown in each region only. All licences listed here were renewed until the end of 2024. Side–brands like Granada were kept in other countries alongside the tagline "An ITV Studios Company". This has led to accusations of ITV 'dumbing down' their programmes and appealing to the 'Third logo used from 2006 to 2013 (ITV-branded regions only) As advertisers are reluctant to buy advertising space around low viewing programmes, there is a pressure on ITV to broadcast more popular programmes in peak times.

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